Join one of the fastest growing fast casual restaurant chain in Belgium!

Become a Pitaya Franchisee

Founded in 2010, Pitaya is the uncontested pioneer of the urban Thai cuisine in Europe.

Pitaya established itself a few years later as a franchise concept and was nominated "Franchise Revelation of the Year" in 2016.

The success factors of Pitaya are:

  • Innovative concept
  • Market leader
  • Invitation to travel and show cooking
  • Quick and accessible meal
  • Creative, generous and modern recipes
  • Traditional flavors
  • Service and hospitality
  • Moderate investment

By combining all its strengths, the PITAYA® concept is positioned on the “Fast Good” market by offering many vegetables and fresh products, cut and prepared the same morning by the teams.

With more than 70 restaurants open to date, PITAYA is positioned as a leader in Thai street food market and is accelerating its development in France and internationally (Belgium, Spain, United Kingdom, North Africa...).

PITAYA supports its partners with more than 10 years of know-how and experience.

The guidance for the franchisees is segmented into several areas:

  • Location prospection
  • Financing
  • Monitoring of works
  • Learning & Trainings
  • Marketing
  • Operational

Curious to know more about Pitaya and eventually take part in this wonderful adventure?
Fill in the form or contact us via franchise@pitaya.be

About you


Phone number (digits only, ex:32475208816)



  1. Send your contact details via franchise@pitaya.be or via our form on our website 
  2. First phone call with our development team to discuss about your project (after this stage of the process you will receive the additional documentation about PITAYA)
  3. Interview with our development team and visit of one of our location 
  4. Meeting with our management teams 
  5. Preliminary agreement Signature 
  6. Contract Signature