Based on the Street Food trend adapted to new consumption methods, PITAYA® is defined as a restaurant specialized in Thai street food. PITAYA® restaurants recreate the urban atmosphere of Bangkok and its street food, with stir-fried dishes cooked in a wok in front of customers. PITAYA® is perfectly grounded in a new trend: an attractive fast-good offer through complete meals, the quality and freshness of its products, resulting in a perfect combination of healthy eating at an affordable price.
A tidy setting, authentic and creative cuisine, fresh, healthy ingredients: this is the PITAYA® formula for perfect Thai immersion! The strength of the PITAYA® experience lies in the flavors of its food and the strong identity of its restaurants.. PITAYA® moves away from traditional Thai dining by exporting the urban atmosphere that can be found in Asia and by creating the only Thai-influenced French fast food network.
The PITAYA's promise is :
- A modern Thai street-food experience, an invitation to travel
- A Fast-Good cooking spectacle with stir-fry woks
- Quality ingredients cut fresh in each restaurant, made to order in 3 minutes
- Our unique Thai sense of Hospitality
The love of the founder for the “Land of Smiles” and its cuisine made the founder of PITAYA want to share the development of a “street food” concept devoted to the culinary pleasures of Thai culture.
Among all the exotics fruits you can find in the street of Bangkok, one in particular catches the founder’s attention with its beauty thanks to its attractive fuchsia color and its kiwi-style heart.
This fruit, which is called the Pitaya, literally means “dragon fruit”. Thais like using them in the composition of local sweets.
The name of this astonishing fruit ends up being obvious in the founder’s mind. “Pi-Thai-Ya.” The word immediately arouses the enthusiasm of his family and friends.
The adventure began in 2010 with the opening of the first restaurant in the middle of the city of Bordeaux in France. Today, PITAYA® has grown and has opened more than 60 restaurants all over France and abroad.
The idea of developing a trendy concept adapted to new contemporary consumption methods came to life and developed quickly to several other location to reach more than 70 restaurants all over France and abroad.